Court TV

Long known for stodgy, gavel-to-gavel trial coverage, Court TV needed to shed its dry reputation and win over a younger, more upscale primetime audience without losing its news-driven daytime core.

We rolled out a multi-million dollar outdoor campaign across Manhattan that let New Yorkers see the city through the eyes of someone on the run. Phone booths became "The Lookout," taxis turned into "Getaway Cars," and deli bags doubled as "The Stash." Playful, in-world moments echoed the new "Seriously Entertaining" tagline. The campaign helped launch Court TV's rebrand as a more contemporary, character-driven network.