Dole

When you hear "Dole," you probably think: pineapples. But, as the largest producer of fruits and vegetables in the world, that’s a problem.

Dole Packaged Foods needed to remind families of their 300+ products and become the go-to choice for all things healthy and delicious. To solve this, we retold Dole's story with a web redesign and new content strategy that repositioned them as a useful household resource to help keep it simple in the kitchen.