GOOGLE Play Live

The Google Play Store had a perception problem: seen as a purely transactional destination, not a place people associated with fun or discovery. Google wanted to bring the Play Store to life and show audiences there was more to explore than just apps and downloads.

I concepted and wrote Google Play Live, an 8-hour YouTube livestream that turned the Play Store into part games showcase, part variety show. We brought popular influencers together with viewers to explore apps, games, and deals in real time.

With Creative, Broadcast, and Production teams collaborating across Los Angeles and Buenos Aires, we brought the entire show to life from concept to completion, racking up 3.3M views, 2M+ social interactions, and an ownable IP for Google.