Mattel

We've all shared laughs playing their iconic games while growing up, but most of Mattel's audience has since traded in those games for apps. To help keep their beloved offline titles relevant in an online world, we stepped up Mattel’s social game with a new digital strategy: Have fun and get weird.

By bringing to life all the silly, wonderful, and downright random fun had while playing these games, we reminded fans of the joys that come when you unplug and play.