NAKED JUICE

Naked Juice's position as the top premium juice brand was at risk in a category ripe with new competition. To maintain brand loyalty, Naked Juice had to stand out in a crowded space and give fans compelling reasons to stay with the brand amid the Great Juice War.

Focusing on Naked Juice’s founding principles of doing right by consumers and Mother Nature, we launched to Live Naked—a mantra for those who keep it real inside and out. Live Naked helped sell not only the wholesome, responsibly-sourced goodness that goes inside the bottles, but also the sustainable philosophy behind them.