Nike

With the launch of their innovative fitness-tracking FuelBand, Nike’s global campaigns needed to be scaled locally to better connect with the everyday athletes up and down the West Coast.

To go from global brand to personal trainer, we translated high-level objectives into unique experiences by engaging with their audience one-to-one. We listened across social networks when runners posted their Nike+ activity and challenged them at popular run spots, highlighted achievements, and hosted live workout events.

Creating content that supported both global campaigns and local athletic accomplishments pushed our creative chops further and our athletes farther.